Product Analytics
Analyze product demand, engagement, conversion, and revenue performance.
The Product Analytics dashboard provides a comprehensive view of how products perform across the customer journey—from discovery and product views to add-to-cart activity and purchase. It helps businesses understand product demand, customer engagement, conversion, and revenue performance so they can make data-driven decisions.
Use the dashboard to compare products, identify changes in performance over time, and find opportunities to improve merchandising, pricing, availability, campaign targeting, and cross-sell strategy.
Product Performance at a Glance
The dashboard combines a monthly sales trend with product rankings for add-to-cart activity, listing engagement, and completed sales. Read the trend first to understand overall demand, then compare the ranked product cards to identify items that attract interest and items that convert into purchases.
Available Insights
Monthly Product Sales
Track sales performance over time to identify growth, decline, and seasonal trends. Use this view to compare current performance with previous periods and identify products that need further attention.
Most Viewed Products
Discover which products attract the most customer attention. High view volume can indicate strong interest, effective campaign traffic, or prominent product placement.
Most Added to Cart Products
Identify products with strong purchase intent by reviewing add-to-cart activity. A product added to carts frequently may be a strong candidate for retargeting, stock planning, or promotional follow-up.
Best Selling Products
Review the products with the highest number of completed purchases. These products can help you identify proven demand and prioritize successful items in campaigns, recommendations, and catalog placement.
Top Products by Revenue
Identify the products that contribute the most to overall revenue. Purchase quantity and revenue do not always tell the same story, so use this view alongside best-selling products to understand the commercial impact of each item.
Product Conversion Rate
Measure how effectively product views turn into purchases. Comparing conversion rates helps reveal which products are successful at moving customers from interest to completion.
Product Performance Trends
Compare product performance across different periods to identify rising, stable, or declining products. Trend analysis can inform campaign timing, inventory planning, and decisions about which products to promote.
Purchase Funnel
Analyze the customer journey from product view → add to cart → purchase. The funnel helps identify where customers drop off and where the buying experience may need improvement.
Frequently Purchased Products
Discover products that are commonly purchased together. Use these patterns to identify cross-sell opportunities, build product recommendations, and create bundles or targeted campaign content.
How to Investigate Product Performance
When reviewing a product, compare multiple metrics rather than relying on a single number:
- Start with product views to understand customer interest.
- Review add-to-cart activity to measure purchase intent.
- Compare completed purchases and conversion rate.
- Check revenue contribution and performance trends.
- Review frequently purchased-together products for cross-sell opportunities.
This sequence helps distinguish between products that attract attention, products that show purchase intent, and products that generate completed sales and revenue.
Key Use Case
A product may receive high traffic and many product views but generate very few purchases. Product Analytics can identify this gap by comparing views, add-to-cart activity, and purchases.
This helps businesses investigate potential issues such as pricing, product presentation, availability, shipping considerations, or customer intent. Based on the finding, teams can improve the product page, adjust the offer, review stock, target interested audiences, or build a follow-up campaign to improve conversion.
Why It Matters
Product Analytics connects catalog activity with customer behavior and commercial results. It gives product, marketing, and commerce teams a shared view of what customers discover, consider, and buy—making it easier to focus effort on the products and opportunities with the greatest business impact.