Custom Fields

Custom Fields let you store customer attributes beyond the default profile fields.

Examples

Create fields such as Loyalty Tier, Membership ID, Preferred Store, Industry, or any other custom business data.

The Custom Fields page separates configurable fields from the reserved profile fields supplied by the platform. Select Create Custom Field to add a new business attribute. Reserved fields, such as first name, last name, phone, email, and address data, remain available as standard contact properties.

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The fictional Loyalty Tier field is an example of an attribute that can be used for personalization and segmentation.

Use custom data

Custom Fields can be used for personalization, segmentation, and automation. Consistent field definitions make customer data easier to search, analyze, and reuse across campaigns and workflows.