In-App Push Campaigns — AlgorithmX Docs

In-App Push Campaigns deliver notifications to customers while they are active in your website or application. They can promote offers, guide a customer to a key action, recover abandoned activity, and support conversion goals without relying on an external messaging channel.

Manage In-App Push campaigns

Use the campaign list to create a campaign, search for it later, review its notification count and creation date, and access campaign actions. A campaign can contain more than one notification, allowing your team to run different messages or follow-up sequences under one campaign.

In-App Push Campaigns list with a fictional Welcome Back Reminder campaign — The campaign list provides a searchable overview of each in-app push campaign, its number of variations, and its creation date.

Create an In-App Push campaign

The creation flow has three numbered steps: Campaign Information & Audience, Notification Builder, and Timing.

1. Add campaign information and audience

The first screen contains two panels.

In Campaign Information, enter:

Campaign Name for internal identification.
Language for the notification content.

In Audience information, select the intended Send to list and/or Send to segment. Use a contact list for a defined group of contacts, or a segment when the audience should be based on customer data or behavior.

Create In-App Push Campaign campaign information and audience step — Step 1 combines the campaign identity, language, and audience selection in one place.

2. Build notifications

Start by defining how traffic is shared between notification variations. The total allocation must equal 100%. Use Add Variation when you want to test another title, message, or action; then adjust the allocation for each variation.

In-App Push Campaign traffic allocation step — Traffic allocation controls the percentage of eligible users who receive each notification variation.

Use Notification Builder to create the content for every variation. Each notification can include:

A title.
A message body.
A target action and URL.
An optional image.
Up to two optional action buttons.

Use the first-name and last-name fallback fields when your message contains personalization placeholders. These values are shown only when a recipient profile does not contain the requested value, helping every notification remain readable. Switch between the Android and iOS preview to verify the final presentation before moving on.

Supported actions include opening a web page, opening a web view, and any additional custom action configured for your business.

In-App Push Campaign notification builder with message fields, action configuration, and device preview — The notification builder contains personalization fallbacks, the title and message, action configuration, optional buttons, and a live Android or iOS preview.

3. Set timing

Use Timing to determine when the push campaign should run. Choose Draft to save unfinished work, Schedule for a future date and time, Send Now to launch immediately, or Recurring for regular delivery. Before completing the flow, review the audience and notification action so users receive the right message at the appropriate time.

In-App Push Campaign timing options — Choose whether to save the campaign as a draft, schedule it, send it now, or run it repeatedly.

Review notification variations

The Campaign Variations view begins with a summary of the campaign name, number of variations, and creation date. Below it, metric cards show how each campaign is performing:

Delivered and delivery rate.
Impressions and dismissed notifications.
Clicks and click rate.
Conversion Rate and total conversions.
Sales, including generated revenue and orders.

The notification table provides the operational view for each notification. Review its Title, Message, Action, Allocation, Status, and Created At value. This makes it easier to compare multiple push messages and identify the version that best supports the campaign goal.

In-App Push Campaign Variations dashboard with a fictional Welcome Back Reminder notification — The variations dashboard combines delivery and business metrics with the notification-level configuration used in the campaign.

Analyze performance

Use delivery to confirm that the notification reached active users, then use impressions, dismissals, clicks, conversions, sales, and orders to understand its impact. High delivery with low impressions can indicate that the notification was not seen; high impressions with low clicks can indicate that the message or action needs refinement.